Where’s the best places to distribute your videos?
Many content creators and small business owners fail to realize that the content of their videos isn’t the only things essential to success in viewership.
Where you post your video, commercial, advertisement, etc. is just as important as the editing of the production. It’s not just about targeting your audience, it’s also about turning those who aren’t already prospective customers into prospective customers. The first idea is for us to post our content on your own site. Or the site of whatever we’re working for/with. However that alone isn’t enough.
It shows credibility in that everything you have is yours and having videos on your site is good for those who have trouble navigating or don’t bother to read those bodies of text you have. But, your prospective customers aren’t just conveniently hanging out at your site. They are online however, on their phones, tablets and computers. Most of the tools at your disposal are already downloaded on most of their devices.
Known as the grand platform for content creators and viral videos.
YouTube is often the first choice since it’s the most popular video hosting site on the planet. The challenge comes in gaining viewership.
- The tags in your videos must be relevant but also popular, and searched often. This is how you deliver what you have to your audience
- Have links to your video in multiple locations. Use the other tools in this article to keep all these connected
- If there’s more to show, link to it at the end of another video. Keep the story going. YouTube isn’t quick and spontaneous like social media, it’s serving the content that viewers want to see.
- Videos don’t have to be so short, but not terribly long either. There’s a fine line between cutting off your video before things get interesting, and dragging things on much too long. Find a good pace to deliver your content, just because YouTube removed the time limit doesn’t mean you have to do the same.
These two go together very closely and similar approaches can work in both. These are two of the biggest social media platforms on the web.
Twitter and Instagram aren’t all about videos like YouTube so the focus has to be in presenting to your audience.
- Now is when you want to be quick and simple. Tweets have a character limit and IG videos can only be a minute or shorter. This keeps timelines consistent. Your video should not only be shorter, but also you want to keep what’s in the video to a certain level of simplicity. 90% of twitter traffic happens on the mobile app. Keep that in mind during production, you’re making a video that will be seen on a smaller screen.
- Use a lot of tags.
- Depending on the video, turn location on. Your location is an indicator to those in your area that you’re a local business which is easier to work with.
Get your viewers to interact, host giveaways, and engage in conversation. Getting digitally involved with your community is the fastest way for you to be recognized. Shout outs from successful clients will lead plenty of curious followers to become prospective customers.
- Make sure all your social media is linked to each other. It’s mot ideal that users are aware of one of your accounts and have no idea the other exist.
Here’s where you can keep things exclusive and casual
These apps are more instant and good for sharing.
- Behind the scenes shots, coming soon shots, and even for events that are under way.
- These videos are to be unproduced, a casual atmosphere since the videos won’t even be saved, and this humanizes your organization and can blur the divide between strictly professional relationship and a casual one with your users.
- You’ll see who in your audience is most active
Comcast Spotlight offers Digital Video Advertising, big advertising solutions for small businesses, T.V. advertising, and more. Their goal is to help you target your audience in the most accurate way possible. There’s a key focus on area so you’re reaching out to locations close to you. They ask for your location first and foremost, they then show you every option at your disposal. Schools, Chevy dealerships, hospitals, restaurants, and even banks all attribute major success in their local areas to Comcast spotlight.
Whether having an advertising solution you’re tackling video distribution on your own, it’s most important you present yourself on multiple mediums. Limiting yourself is the same as selling yourself short. You as a small business/content creator have to get yourself out there however you can. The apps and websites above are more affordable, but less predictable and less assured. The production of the video is only half the job of video marketing.